Simply because Robots occupy the minds of everyone. Tens of thousands of school children in Europe, who may have no interest in technical subjects, change their mind as a result of these essential interactions. The interaction with robots complements the overall teaching experience and helps to motivate young people of any age to learn not only the basics of STEM, but also to direct them on to an independent exploratory, self-motivated learning path.

Stimulating this key sector, especially through the youth and all grown-ups who want to join the many tours and events, has another, equally important effect: to raise awareness of the type of impact that robots can have in our society. Robotics provides a solution to many of the current and future societal challenges, such as: working in dangerous fields of work, or taking care of disabled and elderly people.